20 quick ways to ease back into your biz when you still want to be on the beach

You've just returned from a holiday and you're feeling great. You're ready to jump back into running your business with gusto and enthusiasm. You've been away for a while, so it's important to take some time to get re-integrated into the business, but also to ease back into it.

If you have been working hard during your holiday, then it's time to relax and integrate life into your business. It can be easy to fall back into old habits, but if you want your business to really thrive in the long term, then integrating life will not only help you feel better but also help your business grow in the right way over time.

Here are 20 ways you can relax and elevate your business this season:

Website

• Audit your contact details and intake form to ensure it's easy to reach out and book

• Offers need an upgrade? Change it up based on your market research and client feedback.

• Launched new products/services? Make sure it’s well-featured and easy to find on your site.

• Review your pricing strategy. Does it reflect the value provide?

• Upgrade your visuals! Swap out old graphics, icons, and mockups for something fresh and visually engaging.

• Evergreen funnels looking seasonal? Switch up the language to keep it relevant

• Got new brand photos? It's time to swap it out throughout your About and Services sales pages especially!

• Organize your content library with easy tags, categories, and a resource hub so folks can easily find what they’re looking for

• Add alt text to your images and backlink your media features for added accessibility and a boost of SEO

• Double check to ensure all your links and buttons are working and redirecting to the appropriate places

• Check your analytics on where your visitors/leads are coming from to inform your next marketing move

Social media

• Refresh your profile and cover photo for the season

• Include a CTA (call to action) bio with optimized keywords

• Batch faster with plug-and-play branded graphics and templates that align with your content pillars

Logo and brand identity

• Organize your logo suite to ensure you have variations of logos for different applications (horizontal, square, stacked, wordmark, icons, multi-colour)

• Expand your colour palette so you have variety to work with to keep things dynamic, versatile, and accessible

• Create a brand cheatsheet or guidelines book to keep consistent
  

Email

• Get your email signature up and running finally! Update it with a photo for that personal touch or double check all your contact details

• Nurture your relationships with a solid and automated welcome email sequence

• Stay visible in inboxes with a cadence for the season that feels good to you and is valuable to your audience
  

Remember that you can start with small steps and build momentum over time.

Before you click away, pick 3 to prioritize to make your transition easier!

Are you feeling overwhelmed? Don’t worry. I’ve got your back so you can take those sunset strolls in the evening by the water. Let’s have a dedicated time to chat through that laundry list and work through it together at christineldesigns.com/contact