top of page

brand & website assessment

I know you want to hustle less and make more but what does that actually look like?

I have an important question for purpose-driven businesses.


Have you been in your business for 2-5 years aspiring to make $10K projects consistently and
not become a Justin Bieber holiday song one-hit wonder?

Have you consistently committed to coming out with content but perfectionism still gets in the way?
Have you got your business website, social, and brand colours but they are not representative of your values?
Have you got a website that doesn't showcase the caliber of work that you can achieve for your clients?

And you still feel distraught by the idea of creating a brand and business
that feels aligned to you, despite the overwhelm?

Blue Ocean Photo Summer Instagram Post (
Blue Ocean Photo Summer Instagram Post (

But what are you actually willing to do to get it?

What if...

  • There was a way to achieve a steady flow of dream clients that are actually excited ready to work with you?

  • There was a way to get it all done with a snap of your fingers in a day, sans magic wand?

  • There was a way to look cohesive and maintain it with a quick click, instead of spending hours hunched in front of the computer screen (again)?

Would you finally commit to creating a brand that is a
cohesive, easy to maintain, and lead generating?

Mirror image-CLDesigns-Brand-Audit.png

If I were to hold up a mirror, would you look like Swiss cheese?
The holes in your business are only going to get bigger if you continue to ignore them.

Does this sound familiar?

✔️ You've launched that high-ticket offer online but it didn't go as well as you thought it would. You were exhausted pre-launching and lead-generating for your campaign that you don't have any energy to pour into the actual launch and wished your website did the heavy-lifting to vet quality clients who are ready for those "let's work together, where have you been my whole life?!" moments.


✔️ You're consistently committed to coming out with content but are feeling the social media rabbit hole draining your energy like Voldemort and not able to stay in your zone of genius.

✔️ You believe you have components of your brand identity created to make an impact but reality check: you don't have the capacity to create all the files required to use them in a purposeful way to communicate effectively with your community to get higher conversions and connections.

With all of that effort and energy, isn't it about time that you have clarity on what’s working for your business, along with tools and systems in place as you head into the new year?
You deserve to pamper yourself with hazelnut icecream and banana nutella waffles and a side of journalling your accomplishments without having to lift a finger, instead of spending all of your energy engaging 24/7 (ahem, Instagram).  

You deserve a nature getaway on airplane mode, laptop-free, enjoying the view with no worries in the world, instead of feeling anxious of answering every single notification that pops up. 

You deserve to pop that bubbly and ring up your friends and family to share the brilliant news, and taking yourself out while rocking an outfit that has been waiting to get out of the back of your closet for a special occasion, instead of waking up chained to your computer because of the never-ending to-do list. 

Here are the 3 reasons why you're still NOT having the clients flood in, being taken seriously, or always giving out discounts:

"I'll just do it myself, it only needs a little TLC."
You are someone worth investing in and a true gift. Let the world know who you are with one quick click. Googling, googling, googling - sound familiar? I totally get it! If you want someone to rescue you from the DIY drain - action hero is what they call me, and we’re going to make a great team.

"This is not my area of expertise."

You are wearing all the hats in your day to day business. It's okay to ask for help! Get out of your own way and start realizing the potential that you absolutely deserve! You’re going to get a tailored and assessment of your brand so you know the step-by-steps of exactly what’s needed to get your brand's website from generic and cobbled together to streamlined and thriving with leads.

"I don't have time with everything else I have on my plate."
I’m a business owner, too. Don’t let that never ending to-do list have so much power over your day, instead of taking on tasks that actually move the needle forward. Surely, you put all of your client work before your own. You’re going to be supported to have clarity and custom feedback efficiently in an accelerated session, so you have more time to spend in your zone of genius (or relaxing).

I hear you. Don’t worry - I’ve got you.
Let’s get you to your version of success.

The good news is that creating your own website that generates leads and sales for you is now closer than ever!

If you've read this far, you'll already know that clarity, consistency, and conversions are the 3 critical elements to creating a thriving website.

But you didn't know that by mastering these skills I’ll be sharing with you,
you'll have the power to:

✨ Optimize your website to welcome your dream clients and serve them the information they truly want and need
✨Reclaim your time to grow
your business, doing what you do best
✨Drive high-quality traffic to bring in consistent leads on the reg
ular by putting your best foot forward online

You can have all of this!
I couldn't be more excited to introduce you to THE... 

Brand & website assessment

your custom tailored action plan for purpose-driven business owners who are ready to assess YOUR BRAND visuals and website optimization to help you gain quality leads, elevate your user experience, and boost your sales, all for $1000.

Untitled design.png

My name’s Christine Lieu. When I'm not climbing mountains around the world and helping some of the top lifestyle brands level up and launch $90K+ Kickstarter campaigns, I'm excited to help other entrepreneurs make their first foray into bringing a brand-360 to life, whether your audience accesses you at your website, to your social media, to in-person first.

I’ve helped people who have felt just like you do now.

Your brand is like your house

Your property


A valuable asset

A strong brand will be like a sturdy home

When you think about your brand, you've got 2 options throughout the years:
1.) You can spruce up your home with new furniture and decor to ensure
the style is relevant and functional to jazz it up

2.) You have to knock it all down and start from scratch because your
foundations were weak

Are you going to continue to show up daily at the job site on the house
just to have it knocked down again?


Priya Mohan_edited.jpg

"Christine took the time to really get to know our business and offered useful innovative solutions. She is thorough and prompt in detailing her ideas and suggestions in writing. Christine specifically helped us understand and improve our website user experience, helped us retarget our customer retention strategy and cast a fresh eye over what was and what not working with our social media campaigns with actionable advice. We look forward to connecting with her again in the future as our business grows."

- Priya Mohan,
Hamilton, ON


"Working with Christine was a game-changer. Ever since she helped me, I have seen a significant increase in inquiries for work. Her knowledge and attention to detail on my project impressed me the most. As a designer myself, I appreciated how Christine thoroughly explained everything and provided excellent tips on improving my clients' user experience. Her work standards are exceptional, and it was a pleasure to collaborate with her."

- Andrea Rodriguez,
Muralist, Lettering Artist & Designer
Toronto, ON


"I have worked with Christine on both of my small businesses with much success. Her ability to give both brands a clear and consistent voice has proven to be an ASSET, not only for our online presence and social media strategies, but for my own confidence when presenting myself as a business owner!"

- Stephanie Daga,
Blush Pretty and
Lowe + Simone
Whitby, ON

THE BEST PART IS THAT WE'RE GOING TO DO IT IN only 60-minutes together!

In thIS SHORT SESSION together, we will...
✔️  EXECUTE LIKE NOBODY’S BUSINESS - If you've been DIYing your website and looking for an opportunity to share your new offers for speaking engagements or spotlight your media features and accolades over the years, I’ve got your back. We’ll fast track this together. Let's get your brand assets and website simplified and streamlined consistently like the CEO that you are.

✔️  provide tailored feedback from an expert- As someone who doesn't have this skillset to make reliable changes to the design, get a custom bespoke checklist from an expert who's been in the industry for 10 years to help your business optimize for the traffic, longevity, and clarity you want and deserve. If it's not working, it's time to ditch it to make more time for building that loyal community base.

✔️  EMPOWER YOU TO MAKE THOSE BIG SALES - It’s really about developing the habits with reliable tools that will help you set up systems in your business, so you can take a day off once in awhile. Plus, this will allow you the confidence to focus on those ROI activities.


30-minute live Zoom session together
You can't fast-forward your communication and marketing strategy.
Stop band-aiding and get a comprehensive solution to audit year after year.
Gain valuable insights into the strengths and weaknesses of your current brand and website and let's implement the tools to get the insights to make informed decisions.

During this session, we will aim to assess the following:

Brand Identity Assessment:

  • We'll delve into the core aspects of your brand, examining your mission, values, and unique selling propositions.

  • Evaluate your current brand visual elements, including logo, colour palette, typography, and overall visual style.

    Website Analysis:

    • A comprehensive review of your website's user interface and user experience.

    • Assessment of website structure, navigation, and functionality to ensure optimal user engagement and with conversions in mind.

Video recording for future support
Your business never sleeps, and neither does your replay video. Get access and flexibility to engage with your assessment review at your convenience, 24/7 and as a support resource moving forward.


Tailored checklist of custom feedback

Get it down on paper and figure out the efficiencies of how you can best support and care for your dream clients, maximize leads, and reclaim your time. Receive personalized recommendations to enhance your brand's visual identity, values, and UVP, plus a detailed website analysis of your overall design, functionality, and user-experience tailored to your specific industry, audience, and goals for maximum impact and engagement.

Summary email
Cultivate ease and look out for 1 neat email with all your goodies. No long email threads or drawn out project management platforms. Download your files and execute on your tailored action plan today!


"Over the past year, my business had grown and changed, but our website was not keeping up. I was overwhelmed every time I looked at it and struggled to find the time to deal with it. Christine identified exactly what needed to change and gave me the tools I needed to make the website properly represent our brand and voice. The process with Christine was so easy, so efficient, and was exactly what I needed.

- Bridget Love,
Care Of
Toronto, ON


"Christine not only helped us to better understand social media best practices, but also shared guidance around content calendar creation, brainstormed on delivering focused messaging that would best align with our target audience, and helped to solidify what platforms we should be communicating through. Most importantly, she set us up for success in a manner that was achievable based on the many other things a start up needs to take on."

- Pete Keller,
Waterloo, ON

Laura Nourish Happy.jpeg

"I had the great pleasure of working with Christine and CL Designs in preparation for a major event for my business. Working with her was such a blast, a truly exciting jump into the world of marketing and design. From the the very insightful questions asked to the beauty of the final product, all was so impeccably tailored to what I hoped to express to my audience. She really took the time to learn about what we do and how we can best share our message with all, I'm so impressed by her ability and incredible talent."

- Chef Laura Armenio, Nourish Happy
Toronto, ON

Are you in?

bottom of page