How to boost your business' marketing and sales
With less than two months left until the holidays, it's time to start thinking about how you can make your business stand out from the crowd. You need to find ways to boost your marketing and sales ahead of the holiday season. The holiday season is a great opportunity for businesses to increase sales, but it's also a challenging time of year. That's because there are so many other companies vying for customers' attention — and they're all trying to sell their products and services at the same time. But as you know, it's a busy time of year for everyone. And with so many distractions and even more competition, it can be hard to keep your head in the game. The holiday season is upon us, and it's time to get your business ready. Whether you're selling products or services, there are several things you can do to boost your sales ahead of the holidays. 1. Make it easy for your clients and customers to take small and digestible actions There are many things that can lead to a purchase. It’s not just a matter of price, but also ease and convenience. The easiest way to create a customer experience that's memorable and consistent with your brand is to create digestible small actions that clients can take to buy your product or service. Here are some examples of small actions:
- Sign up for an email list.
- Fill out a contact form.
- Download a free guide or white paper.
- Request a demo or consultation call.
Each of these small actions should be easy for the client to take, and each one should lead to more information about what you offer and why it’s beneficial (and easy) for them to buy from you. 2. Create relevance The most effective way to sell is to understand what the buyer wants, how they want it, and when they want it. It’s important to share why people need your product or service in their life. Share how it fits in their life and can transform that. Share why and how your product or service is relevant for them and how it can help them reach their goals or overcome challenges. It's time to ditch the desperation and get real to help your consumers in their customer journey. So, what's the secret to creating relevance and urgency in your marketing messaging?
It's simple, really: You have to speak to a real human need. That means addressing something that matters to them personally, not just some general category of people. Get direct. It's not about you and your product, but about the real human behind the screen who has a decision to make and challenges that they're currently facing.
For example, if you're trying to sell a product for people who want better sleep, you're not going to make much headway by telling them how many hours of sleep they could get each night by using my product. Sure, that sounds like a good argument, but it doesn't speak directly to their needs or emotions.
What would be more effective? Using emotional triggers or decision drivers like freedom from guilt or fear — anything that shows how negative things will get if they don't take action right now — can tell your potential customers exactly why they need your solution right now. That will show how you understand their needs and challenges instead of selling a product for the sake of. This is how you stand out in the market. 3. Make it visually appealing The first thing that a consumer wants to know when they visit your page is what do I get? Make it visually appealing and attention grabbing. People are scanning passively and they are overwhelmed when scrolling. So make sure that your headline stands out and that you have an image that draws their attention. Consumers need to be able to visualize what they are receiving from you to set expectations. This is why many marketers use infographics and videos on their landing pages. They want people to see exactly what they will have access to when they purchase from them. You need to make your page easy to scan, easy to understand and easy to digest. People are scanning passively and they are overwhelmed when scrolling. Use visual hierarchy – A landing page shouldn’t have too much text or too many elements on it, so make sure that everything is organized in a way that makes sense for your customer. Create an eye path through the page by putting key information at the top and leaving out elements that aren’t necessary until later in the process (such as signup forms). Make sure your copy is clear – Your copy needs to communicate clearly what you offer and why it matters for your customers, otherwise people won’t know what they’re signing up for or why they should care about it at all. It also helps if you can highlight any benefits. You’re probably familiar with the phrase “you only have a few seconds to capture your audience’s attention.” While this applies to all forms of content, it is especially true on social media. Social media platforms are designed to be viewed on the go. There are no pages that require scrolling down for miles and miles in order to find information. People are scanning passively and they are overwhelmed when scrolling. Consumers need to be able to visualize what they are receiving from you to set expectations. They want to know clear expectations when they click on your link or follow you on social media. This way, if your offer doesn’t fit their needs or expectations, they can easily move on without having wasted precious time and energy getting to know you. 4. Make it values-centric through storytelling and positioning In today's world, people are buying based on purpose and intention more than solely on products. As a result, the most successful brands are those that have a clearly defined value proposition and use this to communicate their story. Value based storytelling is a concept that has been around for quite some time. However, it's only recently that it has become an essential part of any business' marketing strategy. Modern consumers are increasingly aware of the impact that their daily decisions have on the world around them. They want to know what they're buying is not only high quality but also ethically produced and contributes positively to society as a whole. They also want to know how their purchases will make them feel about themselves in the long run. Storytelling is an essential part of marketing, and it’s a powerful tool that can help you build trust with your audience. The key is to create a distinct positioning and messaging for your brand. This will help you stand apart from other brands in the market and give you an edge over your competitors. Positioning is the process of creating a unique place for your brand in the minds of consumers. The goal is to develop a clear, concise, and consistent message that tells customers what sets you apart. There is no doubt that your brand is the most important element in your marketing strategy. It's not just about what you sell, but how you sell it. Your brand needs to stand out from the crowd and be memorable, but it also must resonate with consumers and attract them to your business. The problem is that if you don't know what you're doing, then you're likely to spend a lot of money on marketing campaigns that don't do anything for your business. You might even lose money or waste time on methods that don't work at all! Marketing is a complicated thing. There are no set rules, and there are many different strategies that can be employed in order to generate sales. A marketing plan is the roadmap for how you'll get your products or services out into the world and make sure your customers know about them. It's about knowing who your customers are and what kinds of things they want from you, then figuring out how to give that to them so that they're happy with their purchase and come back again in the future. Marketing is an art and a science. It's the process of bringing the right product to the right market at the right time. When done right, it can be very profitable. Good luck, my friends!