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How Having The Right Mindset Can Build Your Brand And Your Business

Updated: Feb 4, 2022

Building your brand means having the right mindset. When your thoughts and emotions are not aligned, your brand suffers and so does your business.


Kira Matthews, a manifestation and mindset coach knows exactly what to do. She specializes in helping creative fashion designers, illustrators and makers crippled with self-doubt and fear grow their small business and connect with customers that excite and delight them.


In this episode, Kira shares with us how mindset can be a powerful tool in building a successful brand and business. Through embracing failure and negative emotion, practicing authenticity, and learning to break the only blockage - your thoughts and yourself, success is not too far away.


If I can do it, there really is nothing that anyone else can’t do. - Kira


In this episode:

[02:10] Building a business is challenging but we must not forget to celebrate this opportunity.


[03:31] We need examples of role models in order to grow and expand.


[04:16] How the feeling of overwhelm can lead to feeling not good enough.


[05:50] How to approach challenges when you're feeling overwhelmed.


[06:44] Use the negative emotions to have bigger goals and lean into your positive emotions.


[07:45] As a business owner, you don’t know how to start, until you go through challenges and the phase of overwhelm which guides you into your business.


[09:35] Realizing being a creative herself can help others like her to deal with self-confidence, doubt, and mindset.


[11:03] Be authentic with your audience, be vulnerable, make it personal, and that will show in your brand.


[13:09] Don’t compare yourself with others and learn to accept that some things may not work but some things will also do.


[15:03] You're only naturally going to get better from it. By doing it and truly listening to people along the way.


[16:04] The main blockage is ourselves and our thoughts.


[17:20] The first thing to do to break the blockage is to be aware.


[08:15] The next part is deciding what you want to be true.


[18:50] Then the next step is to ask yourself - If that was true, what actions would you take?


[22:17] Practice believing it so you will see it.


[23:34] How Kira developed a brand story that connects with people.


[23:56] Acknowledge that you have something valuable to offer.


[24:17] Finding out what your audience finds valuable.


[27:26] To create unshakeable confidence, you need to be aware that as you set more goals, you will be in doubt and overwhelmed. And that is part of the process.


[30:16] Being adaptable and resilient will reflect the strength and power of your brand.


[31:08] The fear of success can debilitate you, but what you need to do is mentally rehearse before things happen.


[35:26] Success is not just about working too hard, it’s also about having rest, it's also about a work-life balance.


[37:53] Take risk, go ahead and build your business because every singly NO can move your business forward.


[40:07] Kira’s legacy is - If I can do it, there really is nothing that anyone else can’t do.


About Kira Matthews

Kira Matthews is a manifestation and mindset coach that specializes in helping creative fashion designers, illustrators and makers crippled with self-doubt and fear grow their small business and connect with customers that excite and delight them.


What makes Kira a true master of her craft, is her commitment to working with creatives to lead them out of the doubt darkness. With a holistic approach to building a small business that focuses on the emotional and mental wellbeing of the business owner, her frameworks bring together the law of attraction and actionable strategies.


Connect with Kira

On her Website

On her Podcast


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Grab the guide that has helped business owners alike determine what’s most important when you’re just starting to build a brand so you can continue on with what you do best.

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