How Having The Right Mindset Can Build Your Brand And Your Business
Updated: Feb 4, 2022
Building your brand means having the right mindset. When your thoughts and emotions are not aligned, your brand suffers and so does your business.
Kira Matthews, a manifestation and mindset coach knows exactly what to do. She specializes in helping creative fashion designers, illustrators and makers crippled with self-doubt and fear grow their small business and connect with customers that excite and delight them.
In this episode, Kira shares with us how mindset can be a powerful tool in building a successful brand and business. Through embracing failure and negative emotion, practicing authenticity, and learning to break the only blockage - your thoughts and yourself, success is not too far away.
If I can do it, there really is nothing that anyone else can’t do. - Kira
In this episode:
[02:10] Building a business is challenging but we must not forget to celebrate this opportunity.
[03:31] We need examples of role models in order to grow and expand.
[04:16] How the feeling of overwhelm can lead to feeling not good enough.
[05:50] How to approach challenges when you're feeling overwhelmed.
[06:44] Use the negative emotions to have bigger goals and lean into your positive emotions.
[07:45] As a business owner, you don’t know how to start, until you go through challenges and the phase of overwhelm which guides you into your business.
[09:35] Realizing being a creative herself can help others like her to deal with self-confidence, doubt, and mindset.
[11:03] Be authentic with your audience, be vulnerable, make it personal, and that will show in your brand.
[13:09] Don’t compare yourself with others and learn to accept that some things may not work but some things will also do.
[15:03] You're only naturally going to get better from it. By doing it and truly listening to people along the way.
[16:04] The main blockage is ourselves and our thoughts.
[17:20] The first thing to do to break the blockage is to be aware.
[08:15] The next part is deciding what you want to be true.
[18:50] Then the next step is to ask yourself - If that was true, what actions would you take?
[22:17] Practice believing it so you will see it.
[23:34] How Kira developed a brand story that connects with people.
[23:56] Acknowledge that you have something valuable to offer.
[24:17] Finding out what your audience finds valuable.
[27:26] To create unshakeable confidence, you need to be aware that as you set more goals, you will be in doubt and overwhelmed. And that is part of the process.
[30:16] Being adaptable and resilient will reflect the strength and power of your brand.
[31:08] The fear of success can debilitate you, but what you need to do is mentally rehearse before things happen.
[35:26] Success is not just about working too hard, it’s also about having rest, it's also about a work-life balance.
[37:53] Take risk, go ahead and build your business because every singly NO can move your business forward.
[40:07] Kira’s legacy is - If I can do it, there really is nothing that anyone else can’t do.
About Kira Matthews
Kira Matthews is a manifestation and mindset coach that specializes in helping creative fashion designers, illustrators and makers crippled with self-doubt and fear grow their small business and connect with customers that excite and delight them.
What makes Kira a true master of her craft, is her commitment to working with creatives to lead them out of the doubt darkness. With a holistic approach to building a small business that focuses on the emotional and mental wellbeing of the business owner, her frameworks bring together the law of attraction and actionable strategies.
Connect with Kira
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Follow @brandpartypodcast on instagram and send me a DM!
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