How Curiosity Will Make You A Better Business Owner

In today’s episode, give a round of applause to your own damn self. It’s often easier to clap for others than to clap for ourselves. That’s why it’s essential that we sit in building our own self-esteem as business owners. You need to be able to champion yourself and show up with confidence day in, day out to stay in it for the long haul. We’re talking about how you can strengthen those self-esteem muscles. Christine and Alana (@alanaruoso) also discuss mindset hacks to keep that nasty imposter syndrome at bay and ways to double down on trusting your own gut. Plus, you’ll get 3 ways to ensure you’re actually building your own dreams and not someone else’s.


Alana Ruoso is a Success Coach for Designers, Creatives and Entrepreneurs who deep down know that they can do better, but keep falling short of where they want to go. With over 20 years of experience working at top design studios and owning her own businesses, Alana has been there, done that, bought the T-shirt and re-designed it so it looks much better with your favourite jeans. Radiating humour and honesty, Alana shows clients how to ditch struggle, own their value and move their career from vanilla success to spectacular triumph.


What to Listen For:

  • You can do it, put your back into it. The 3 S’s are the backbone of your biz. (4:02)

  • Staying in the safety zone won’t save you. Fake it until you become it when imposter syndrome hits. (6:36)

  • Is pastel pink really right for your business or is it just right for you? Ask yourself: WWCD? for all your big decisions. (7:32)

  • Fear or facts? Engage this trifecta while you trust your gut. (8:03)

  • Gather round, it’s story time. Try these top 3 tips for building your own version of success. (9:08)

Don't miss out TODAY: Mon, Feb 8 @ 1pm EST

Join Clubhouse @cldesigns for an open Q&A.

Resources From This Episode: Amy Cuddy’s Ted Talk on Body Language How to Build a Brilliant Creative Career Resource Overextended and Tired of It Article Running a Business Isn't Easy. Making Content Just Got Easier with Canva Pro


Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Rate & Review this Podcast Share this Podcast with your Bestie Free Brand Consistency Checklist Check In With Christine & Alana Christine on Instagram Alana on Instagram Brand Party Podcast on Instagram 🎧 Thanks for listening!

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About this show: As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!

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Partial transcription provided from the episode. Note: Although the transcription is largely accurate, in some cases it is incomplete or inaccurate. It is posted as an aid to understanding the episode for those who may be hard of hearing or those looking for additional resources. Not to start off on a daunting note, but some days it’s an accomplishment to just get out of bed. Typically the path of entrepreneurship has come because like myself and many listeners here, they knew there was something more and better that would motivate them to get out of bed in the morning. But there may be something in their way. What are the 3 S’ and the importance of this in our own lives and business?Imposter syndrome is REAL. How many of you have thought about starting that business, launching that podcast finally, or dreaming big and pitching that client once and for all? That voice creeps in and we shoot for small so that it’s within our realm of comfort and realistic expectations. Mindset is so powerful. How can I identify when it’s fear talking or if it’s actually real facts to think twice?The art of storytelling is extremely powerful. Sometimes to the point where we even doubt ourselves and question the choices we make. What are your top 3 tips to building a new path to success that feels doable and fulfilling?Vivian Kaye, another fellow branding expert had said that, “Consistency is harder when no one is clapping for you. That’s why I’m clapping for my own damn self.” And you know that here on the Brand Party Podcast, we are all about celebration! Celebrating every win no matter how small or big it may seem to you in this very moment. On the days that we just need a pick-me-up and clap for ourselves, what is your no-fail strategy?


I've got some rapid fire questions for you. Are you ready?

What are you currently celebrating? What’s the #1 thing you want people to have fun with from this episode? What’s your bold legacy?

Thank you so much Alana for taking the time to join in on the fun on the BRAND PARTY Podcast. Where can people find out more about you?

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