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Do Right by People and They’ll Do Right By You

In today’s episode, lean into the conversation of resilience and building a business through obstacles and hardship as Chieff shares his journey of building a business during a global pandemic. It takes great leadership, problem-solving on the fly, and massive amounts of resilience to start and run a business in the best of times, and even more so now. Christine and Chieff (@goaskchieff) also dive deep into the importance of having a community behind you and how supporting your community can come back to you tenfold.

Chieff Bosompra is a results-driven person with a creative eye and expansive imagination. He uses 7+ years of creative management and data analytics to help businesses tell engaging stories about their brand identity, services, and products. He's also the founder of Undisposable and Aunty Lucy's Burgers.

What to Listen For

  • Learn from Your Mistakes. Honing in on clarity when your brand is close to your heart. (4:30)

  • Follow the Leader. How to lead and empower as your company grows. (5:14)

  • Be real. Why transparency and authenticity will always perform better than Instagram hype. (10:23)

  • This is WILD!!! Listen to this journey of overcoming hardship and building resilience while growing a business from scratch during a global pandemic. (12:01)

  • Not just a hashtag. The top ways we can best support BIPOC businesses. (17:38)


About this show: As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!


Partial transcription provided from the episode. Note: Although the transcription is largely accurate, in some cases it is incomplete or inaccurate. It is posted as an aid to understanding the episode for those who may be hard of hearing or those looking for additional resources.

It sounds like you are a true creator at heart and multi-passionate! From Undisposable to Aunty Lucy’s, your brand is hungry to create unique experiential events and it definitely shows in the experience you create for both businesses. Community and culture are extremely important to you and a key pillar in everything you do. What have you done to keep a pulse of the community and considered when creating a memorable experience whether they’re taking their first bite at Aunty Lucy’s to a brand partnership like you did with PUMA?A brand evolves with us, and so many big companies even like Pepsi and Airbnb have gone through rebrands. That iteration process whether it’s visual or even internal is essential. At Undisposable, you mention that your “standard of perfection comes with the deep understanding of what it means to learn from mistakes. Through trial and error, our process of knowing our identity as a brand and what we can promise and provide to others has be- come second nature to us. When you’re going through those trials and tribulations, what are you reflecting on? What are you letting go of and ensuring that you can look forward with clarity? Because it’s not always easy to find it in those moments and can be difficult to navigate.Celebration is a key pillar here at Brand Party. I love that you dove in amidst a pandemic to celebrate your Ghanaian culture and opened Aunty Lucy’s as you teamed up with Top Chef Canada semi-finalist, Adrian Forte. What inspired you to explore and invest in this new business venture?Having followed your journey and ate my way through your King St. location to the Annex Hotel here in Toronto, the way your team has pivoted with resilience for your customers during that difficult time is incredible. Are you open to sharing the experience you had with your landlord and what was going through your mind during that moment? And how you found a solution to it that felt right to you?You told the Toronto Star that “Black chefs and businesses have to work twice as hard to get the same recognition from their non-BIPOC counterparts.” This is definitely not a trend that fades. How can we support BIPOC better moving forward and practice resilience in our daily lives?

I've got some rapid fire questions for you. Are you ready?

What are you currently celebrating? What’s the #1 thing you want people to have fun with from this episode? What’s your bold legacy?

Thank you so much Chieff for taking the time to join in on the fun on the BRAND PARTY Podcast. Where can people find out more about you?



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