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Do Right by People and They’ll Do Right By You

In today’s episode, lean into the conversation of resilience and building a business through obstacles and hardship as Chieff shares his journey of building a business during a global pandemic. It takes great leadership, problem-solving on the fly, and massive amounts of resilience to start and run a business in the best of times, and even more so now. Christine and Chieff (@goaskchieff) also dive deep into the importance of having a community behind you and how supporting your community can come back to you tenfold.

Chieff Bosompra is a results-driven person with a creative eye and expansive imagination. He uses 7+ years of creative management and data analytics to help businesses tell engaging stories about their brand identity, services, and products. He's also the founder of Undisposable and Aunty Lucy's Burgers.

What to Listen For

  • Learn from Your Mistakes. Honing in on clarity when your brand is close to your heart. (4:30)

  • Follow the Leader. How to lead and empower as your company grows. (5:14)

  • Be real. Why transparency and authenticity will always perform better than Instagram hype. (10:23)

  • This is WILD!!! Listen to this journey of overcoming hardship and building resilience while growing a business from scratch during a global pandemic. (12:01)

  • Not just a hashtag. The top ways we can best support BIPOC businesses. (17:38)

Resources From This Episode: Undisposable PUMA collab Aunty Lucys Feature in The Toronto Star Protect & Grow Your Business With Contracts That Work As Hard As You Do Support a BIPOC business and rep some Aunty Lucy's merch Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Rate & Review this Podcast Share this Podcast with your bestie Free Brand Consistency Checklist Check In With Christine & Chieff Christine on Instagram Chieff on Instagram Aunty Lucys on Instagram Undisposable on Instagram Brand Party Podcast on Instagram 🎧 Thanks for listening!


About this show: As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!


Partial transcription provided from the episode. Note: Although the transcription is largely accurate, in some cases it is incomplete or inaccurate. It is posted as an aid to understanding the episode for those who may be hard of hearing or those looking for additional resources.

It sounds like you are a true creator at heart and multi-passionate! From Undisposable to Aunty Lucy’s, your brand is hungry to create unique experiential events and it definitely shows in the experience you create for both businesses. Community and culture are extremely important to you and a key pillar in everything you do. What have you done to keep a pulse of the community and considered when creating a memorable experience whether they’re taking their first bite at Aunty Lucy’s to a brand partnership like you did with PUMA?A brand evolves with us, and so many big companies even like Pepsi and Airbnb have gone through rebrands. That iteration process whether it’s visual or even internal is essential. At Undisposable, you mention that your “standard of perfection comes with the deep understanding of what it means to learn from mistakes. Through trial and error, our process of knowing our identity as a brand and what we can promise and provide to others has be- come second nature to us. When you’re goin