The Secret Sauce To Successful Fortune 100 Marketing

In today’s episode, get your nose out of your spreadsheets and learn what to skip and what to double down on when it comes to having successful marketing like a Fortune 100 company. Gain insights to apply to your own path with key indicators on when you should start paid ads and outsource your marketing. Christine and Erik (@erikhuberman) also go deep and chat about what success means to them and how happiness is the key to life, no matter what you’re doing. Plus, hear about why 3rd party marketing works best.

Erik Huberman is the founder and CEO of award-winning Hawke Media, the fastest growing marketing consultancy in the United States. Launched in 2014, Hawke Media has been valued at $75 million and has grown from seven to over 150 employees in Los Angeles, New York, and Boston. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon Wireless, and Alibaba.


As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business as a Forbes “30Under30.”

What to Listen For:

  • The age-old debate: Tweaking vs Innovating. Is tweaking better than innovating when it comes to moving the needle forward? (2:46)

  • Deep expertise goes a lot further than mediocrity. At what point should you outsource your marketing? (4:15)

  • Are you using your own time wisely? Ask yourself this FIRE question if you’re debating hiring someone. (5:35)

  • Check this list. Erik’s recommendations for Small Business Marketing Essentials on a limited budget. (10:55)

  • Having trouble getting results from your marketing efforts? Here’s the secret sauce to marketing. (14:08)

Resources From This Episode: Lenny & Larry’s Hawke Media Podcast Hawkemedia.com Erik on Twitter Free Brand Consistency Checklist Join Skillshare and Get 2 Months Free

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Check In With Christine & Erik Christine on Instagram Erik on Instagram Hawke Media on Instagram Brand Party Podcast on Instagram

🎧 Thanks for listening!

About this show: As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!

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Partial transcription provided from the episode. Note: Although the transcription is largely accurate, in some cases it is incomplete or inaccurate. It is posted as an aid to understanding the episode for those who may be hard of hearing or those looking for additional resources.


How does 'Brand Party' resonate with you? What would you say to those who feel overwhelmed by their branding and design challenges?


Hawke Media creates magic versus a ‘smoke and mirrors’ approach to marketing. Now more than ever, you need a strong digital presence to stand out in the market. What are 3 tips you can provide our listeners with to adapt in this ever-changing market? Congratulations, you’ve been awarded accolades like Forbes30under30 and worked on brands ranging from startups to household names, what do you owe that recognition and success to? If you are a small business owner with a limited budget, what is in your marketing essentials toolbox? What are ways business owners can access fortune 100 level marketing? What is the secret sauce for high conversion with the funnel of awareness, desire, interest, and action?


What are you currently celebrating? What’s the #1 thing you want people to have fun with from this episode? What’s your bold legacy?


Thank you so much Erik for taking the time to join in on the fun on the BRAND PARTY Podcast. Where can people find out more about you?

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