Sweetness and Success in the Middle of a Pandemic

In today’s special double feature episode, hear how Varsha of The Screamery Toronto and Ian & Chelsea of Courage Cookies started new businesses in the middle of a worldwide pandemic. They’ve been wildly successful too! If you’ve got a sweet tooth or need a jolt of joy, you’ll be drooling and smiling through this episode. But that’s not all, The Screamery & Courage Cookies are all about making a larger impact. They didn’t spend months and years planning to start these businesses. Learn how both of these businesses were born as a response to their personal pandemic experiences and how they grew because of their customer care, honesty, and integrity. You’re not going to want to miss this special episode. Varsha, is half of the duo behind Toronto’s hottest, new, small-batch ice cream company, The Screamery. She's a strategist by day and an ice cream dream machine by night, hard at work building an ice cream empire. When life made Varsha scream, she turned to making ice cream with her best friend and hasn't looked back since. The Screamery Toronto provides small-batch and made-to-order ice cream that never scrimps on the mix-ins you love most. Chelsea and Ian of Courage Cookies, never planned to start a cookie business, let alone in the middle of a pandemic. After making more cookies than they could ever safely consume, they came to realize that this surplus of tasty treats needs to be shared with the whole city all while donating a portion of their revenue to support those in need. Now, they are inviting you to stuff your face at their location at Stackt Market in Downtown Toronto.


What to Listen For:

  • Bringing the joy out of the darkness. Varsha’s path to building an unplanned business in such a challenging time. (2:38)

  • We all scream for ice cream. The creative key to garnering amazing PR & quickly growing a new business. (6:01)

  • Exploring a non-traditional business model? The advantage of new offerings and limited production. (8:47)

  • Always Ask. The advice you need when you realize you can’t do everything on your own. (17:17)

  • The best cookie you’ve ever had. How do you make cookies when there’s a flour shortage during quarantine? (19:05)

  • Honesty is the best policy. The simple trifecta of successful community building in 2020. (22:02)

Join the giveaway now until Fri, Aug. 14th!

Enter for your chance to win 2 pints of icecream and a box of 10 cookies from this week's guests. https://www.instagram.com/p/CDtr_VAhDAT/

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Resources From This Episode: The Screamery BlogTO feature The Screamery Taste Toronto feature John Tory Visits Courage Cookies Courage Cookies Taste Toronto feature Courage Cookies on Twitter Courage Cookies on Facebook

Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Rate & Review this Podcast Share this Podcast with your Bestie Free Brand Consistency Checklist

Check In With Christine, Varsha, Ian & Chelsea Christine on Instagram Varsha on Instagram The Screamery on Instagram Courage Cookies on Instagram Brand Party Podcast on Instagram

🎧 Thanks for listening!

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About this show: As featured in Top 10 Canada Design and New & Noteworthy Art & Design, the Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!

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