case study:
sofina foods
Food company
Headquarters in Markham, Ontario - Canada, globally in Europe and the UK
See the report at https://www.sofinafoods.com/sustainability/
From compliance start to compelling ESG storytelling that's future-ready!
Sofina Foods is a proudly Canadian own brand that has a a large global organization with multiple well-known grocery and retail brands like Cuddy, Lilydale, Janes, Mastro, San Daniele, Fletcher’s, Vienna and Zamzam. They were preparing their first-ever ESG and sustainability report, alongside publishing environmental policies and accountability standards on their website. While they had strong brand guidelines and a rich internal image library — including employee photography, product, packaging, and process visuals, they needed help translating this into a cohesive, story-led report format.
the challenge?
As a first-time ESG report, the challenge was turning complex sustainability commitments, legal requirements, and baseline metrics into a digestible, credible, and engaging document. They needed the report to honour brand standards while visually telling the story of their humble beginnings, current baseline, and 3–5 year sustainability journey without overwhelming readers with dense data.
my unique approach & solution
We partnered closely to shape both the narrative and the visual storytelling of the report, not just the layout.
The result?
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Translating ESG data and policy content into clear visuals, designing data visualizations that made metrics meaningful and accessible
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Leveraging their existing brand library and curated supporting imagery to reinforce authenticity and transparency
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Creating a visual story arc: origins, current baseline, and forward-looking commitments for years to come
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Iteratively refining structure and messaging to bring clarity to their vision and positioning as a global sustainability leader to both English and French audiences
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.