case study:
garden variety movement
Yoga and movement for post concussion syndrome and healthcare
Toronto, Ontario - Canada
www.gardenvariety.ca
From piecemeal presence to confident, cohesive brand ecosystem.
Alissa Firth-Eagland is the founder of Garden Variety Movement where is a service provider focused on yoga for PCS and accessibility-centered programming for healthcare settings. Her business had been growing steadily, but their brand materials and website hadn’t kept pace. The site felt pieced together, and they were hesitant to send people to it, relying instead on Instagram as their primary marketing channel. They had strong ideas and preparation, but needed expert design and structured support to bring everything together.
the challenge?
The core challenge was turning scattered assets and evolving ideas into a professional, unified brand presence. The website platform felt intimidating to navigate, and marketing materials lacked consistency. As a visual learner, the client needed a thinking partner who could translate concepts into concrete designs quickly, without adding overwhelm.
my unique approach & solution
Through a focused VIP Design Day, we completed a structured design intensive creating business cards, a promotional flyer, and a website refresh in one intensive session. The approach included:
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Designing cohesive, on-brand marketing collateral for immediate use
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Upgrading the website to better reflect professionalism, values, and accessibility commitments
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Acting as both designer and thinking partner to reduce decision fatigue and maintain momentum
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The result?
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Felt fully supported through organization and proactive communication
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Gained optimism putting her brand and website forward and pitching with confidence
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Left with ready-to-use, cohesive marketing assets to share with her leads and clients
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.