case study:
Zap records
Vinyl record shop
Kingston, Ontario - Canada
From basic online presence to a vibrant, community-focused music hub.
Zap Records and founder, Gary is a passionate music enthusiast who had only the bare minimum online—a very first website that was outdated and expensive on Shopify. Previously, their goal was focused solely on selling records, and they had considered platforms like Bandzoogle, but these weren’t robust enough for long-term growth.
the challenge?
Their online presence wasn’t engaging enough to attract new audiences or build a sustainable music platform. They needed a solution that could reach both their music fans and secondary audiences like tourists, while also improving SEO and overall community engagement.
my unique approach & solution
I enhanced graphic elements to compliment and strengthen their brand identity and website. I provided hands-on guidance for the best website platform that could support long-term growth, with a focus on sustainability, community engagement, and energy that reflected their personality. Using Asana to stay organized, we kept edits fast and actionable, often implemented within 10 minutes—so the client could immediately see progress and take the work forward confidently.
The results?
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Fast execution—edits implemented almost immediately.
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Clear guidance and strategy for sustainable online growth.
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Organized workflow (Asana) kept the project on track and stress-free.
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.