case study:
WESTCO
CONSTRUCTION LTD.

Commercial construction and design-build company
Lethbridge, Alberta, Canada
www.westcoconstruction.ca

A repeatable VIP Design Day partnership that helped turn big ideas into polished deliverables without months-long timelines.

A commercial construction and design-build company committed to creating spaces where businesses can thrive. Known for their collaborative approach and high standards, their team brings creativity, craftsmanship, and care to every project from concept to completion.

the challenge?

After months of searching for the right designer and revisiting countless email conversations trying to clarify their brand vision, she was ready to stop second-guessing every design decision. Taunya needed someone who could quickly understand her brand style at WESTCO, communicate seamlessly, and create high-quality work without requiring endless revisions or explanations. As a lean marketing team, she needed tools and systems in place that was easy to integrate into her day-to-day that she could maintain confidently and efficiently as initaitives evolved.

my unique approach & solution

Rather than beginning with a lengthy discovery process, I focused on listening closely, identifying the patterns behind what she actually wanted, and using my proven VIP Design Day process to create momentum immediately. By combining strategic design, collaborative feedback tools, and streamlined communication through Canva, Voxer, and LinkedIn recommendations, we transformed what could have taken months into focused, enjoyable working VIP Design Day sessions.

The result?

• Designed and refined key brand assets in just hours, dramatically reducing months of decision fatigue.

• Created a collaborative workflow that felt intuitive and effortless, with minimal revisions and no steep learning curve.

• Introduced tools and workflows that made future content creation and communication easier long after our project ended.

• Built the trust and confidence of a long-term creative partnership by translating ideas into polished designs that felt exactly right to build out a suite of templates ranging from presentation decks, proposal templates, LinkedIn post templates, team email signatures to implement company-wide, and more.

• Turned what could have been a stressful design process into an experience she described as "super easy" and "my favourite part was the whole day."