case study:
ROOTED HIRE
Nonprofit organization focused on nonprofit executive search, leadership, and recruitment
Longmont, CO - USA
www.rootedhire.com
A brand transformation that reflected 40+ years of combined expertise and a bold vision for growth & Scale.
Rooted Hire is a nonprofit executive search firm dedicated to helping mission-driven organizations hire the right leaders with confidence. From defining the role to supporting placements through their first 90 days, their team offers thoughtful, people-first recruitment support for nonprofits ready to grow their impact. What began as a strong grassroots personal-brand approached business was ready to evolve into a more polished and elevated brand experience that reflected the caliber of their work, team, and the heart behind their mission.
the challenge?
Rooted Hire had built a strong reputation through relationships, referrals, and exceptional work with a combined over 40 years of experience, but their brand no longer reflected the professionalism and confidence of the business they always were and becoming. As they prepared to launch and grow into a larger vision, they needed a cohesive identity and website that felt polished, elevated, and aligned with their people-first approach while still maintaining the warmth and personality that made clients trust them in the first place. Surrounded by larger firms with corporate, one-size-fits-all branding, Rooted Hire knew their relationship-driven approach deserved a brand that felt both elevated and distinctly human.
my unique approach & solution
Together with my team's copywriter, we led Rooted Hire through a collaborative brand and website experience designed to bring clarity, confidence, and consistency to their growing business. The goal was not just to create beautiful visuals, but to help them articulate their value with ease and step into their next chapter feeling fully aligned.
The results?
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Renamed their business and refined their brand identity to feel elevated, approachable, and mission-driven
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Developed strategic website copy that clarified their services and strengthened confidence in their messaging
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Created a polished and cohesive online presence aligned with their long-term vision that engages aligned clients
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Guided the project with a personable, organized, and collaborative process that kept momentum moving
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Helped transform a once “homegrown” brand into one that feels professional, established, and ready for growth (including moving into their new office!)
client testimonial
"Your process was not only so easy but relatively quick without losing quality - which is so valuable. You definitely have your process dialled in. Thank you for your guidance, expertise and personable approach.
Every stage was well structured and detailed ensuring my company's character, values and expertise were clearly captured in an aligned design. The cherry on top? 🍒 We had so much fun working with you. They were incredibly responsive and wonderfully personable making this naturally tedious process so enjoyable.
I can't recommend your services enough! We are proudly Rooted Hire, in part because of you."
Brittny Wilson and Courtney Schwartz, Rooted Hire
Longmont, CO - USA
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.