case study:
MAMASTE FIT
Pre and post natal fitness
Aberdeen, North Carolina - USA
From a fragmented online presence to a bold, user-friendly brand and website that clarified messaging, amplified services, and drove 4× more traffic and 3× revenue
Gina Conley is a purpose-driven entrepreneur who was looking to elevate their online presence and reach their audience more effectively. Before working together, their website was functional but fragmented, their messaging was unclear, and their visuals didn’t fully capture their bold personality or expertise. They wanted a cohesive brand and website experience that would make it easier for potential clients to understand their services and book them.
the challenge?
The main challenge was clarity and reach: the client’s website and social presence were not fully aligned with an over abundance of content, making it harder to communicate their offerings and attract clients. They needed a cohesive visual identity, clear messaging, and a user-friendly website that could support their growing business ambitions.
my unique approach & solution
We tackled the project in a high-impact website design and build integrating a rebrand identity that shared their story and high-converting website design that prioritized their clients. The approach combined strategy, clarity, and creative execution by streamlined messaging, clarified visuals, and optimized user experience, making the website easier to navigate and the brand easier to communicate. The client walked away confident in presenting their services across all platforms.
The results?
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Website traffic increased 4× to over 20,000 monthly visits
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Revenue tripled compared to the previous year
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Messaging and visuals are now clear, bold, and consistent
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Client learned new tools and processes (like Asana) for ongoing communication and workflow
client testimonial
"After about 9 months with our new website, our website traffic has increased over 4x the amount to over 20,000 monthly visits, and our revenue has tripled from last year before our site was redesigned. Working with CL designs has helped us tremendously as a business!"
Gina Conley, Mamaste Fit
Aberdeen, North Carolina - USA
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.