case study:
Jenn shenouda-levine
Lifestyle journalist and copywriter
Toronto, Ontario - Canada
Strategic brand and website upgrade that secured her dream client.
Jenn Shenouda-Levine is a lifestyle writer and creative professional building her visibility and authority in content and storytelling. Before we worked together, her website and materials were functional but not strategically positioned to reflect her credibility, voice, or professional aspirations. She needed a more elevated, cohesive presence to support higher-level writing opportunities and partnerships.
the challenge?
Her biggest challenge was positioning and professional presentation. While she had the talent and experience working with brands like Toronto Star, The Globe and Mail, and various lifestyle magazines like FASHION Magazine, Best Health, and Canadian Living, her digital presence and supporting materials didn’t yet communicate authority or differentiate her in competitive writing and media opportunities. She needed stronger visual storytelling and credibility assets to support pitches and proposals.
my unique approach & solution
Through a focused VIP Design Day, I elevated her website design, visual storytelling, and user experience to better showcase her voice and portfolio of work. In addition, we created a polished welcome and proposal package to strengthen how she presented herself to editors, partners, and brands. The intensive, done-with-you format allowed for rapid clarity, cohesive execution, and immediate usability.
The result was a refined, credibility-forward brand and platform that strengthened her positioning — directly supporting her in landing her dream job writing lifestyle content for Air Canada.
client testimonial
"Christine helped me transform my website from a DIY project into a professional space that truly reflects who I am and my business goals. It's given me the momentum to put myself out there. She was a pleasure to work with and truly understood my vision. I wouldn't hesitate to recommend her to anyone wanting to revamp their website!"
Jenn Shenouda-Levine
Toronto, Ontario - Canada
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.