case study:
Henry gomes
Food and lifestyle copywriter
Toronto, Ontario - Canada
Transforming a scattered portfolio into a strategic, collaborative personal brand that gives a copywriter the confidence to put his best work forward.
Henry Gomes is a copywriter specializing in food and beverage brands, helping companies tell compelling stories that connect with their audiences through strategic, personality-driven copy.
the challenge?
Henry knew his portfolio wasn't doing his work justice. It lacked structure, felt difficult to navigate, and didn't communicate his expertise as clearly as it could. After the embarrassment of a hiring manager discovering broken links during an interview, he wanted a professional portfolio he could confidently share: one that felt intentional, easy to scan, and reflected the caliber of his work without sacrificing personality.
my unique approach & solution
Rather than applying a one-size-fits-all portfolio template, we treated Henry's website as an extension of his personal brand. Through a collaborative VIP Design Day, we worked together in real time to refine the structure, improve the user experience, and create a portfolio that felt uniquely his while equipping him with the confidence to maintain it moving forward.
client testimonial
"In a short amount of time, Christine put together a cohesive plan that met all my personal objectives. During our VIP Design Day, she was able to build our site in real time. Throughout the day, Christine provided great insight into building an engaging [new portfolio website] site, promptly responded to my feedback, and offered valuable tips for updating my site in the future."
Henry Gomes
Toronto, Ontario - Canada
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.