case study:
growthshifters
Communicator, Coach, Advocate.
Toronto, Canada
growthshifters.com
from broken, static website into a living, forward-thinking platform that finally reflects the depth of her decades of experience! cohesive brand, podcast artwork, and strategic website — all delivered in one focused design day.
Liz Moore-Frederiksen is a facilitator, speaker, and educator with years of experience delivering value through workshops and community leadership. Before we worked together, her online presence didn’t reflect the depth of her decades worth of expertise. Her website had been self-built on WordPress using drag-and-drop tools that she could not update properly and functioned mainly as a long portfolio list and link hub. It lacked structure, imagination, and key conversion elements like a contact pathway or service clarity. After live events slowed, the website no longer supported speaking inquiries or new opportunities and felt outdated and fragmented.
the challenge?
The core challenge wasn’t just visual — it was strategic. The brand and website didn’t communicate credibility, experience, or direction, and there was no clear journey for visitors to understand how to engage or work with them. The client also needed momentum and accountability to move the project forward after putting it aside multiple times while balancing other life priorities.
my unique approach & solution
We tackled the transformation through an intensive, guided VIP Design Day focused on brand identity, podcast artwork, and website direction together — combining strategy, empathy, and execution in real time. The process centered on clarity, care, and zero judgment, meeting the client where they were and building forward from what already existed rather than starting from scratch.
Through structured collaboration, thoughtful questioning, and live creative development, we created a cohesive visual identity system, elevated podcast visuals, and a website foundation designed as a living, evolving platform, not a static page. The result was a polished, future-ready presence the client felt proud to share, finally giving them a place to confidently direct their network, opportunities, and community.
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.