case study:
Donaldson & CO.
Virtual Assistant & Systems Strategist
Toronto, Ontario - Canada
From disconnected DIY branding to a cohesive, high-conversion rebrand that boosted confidence, visibility, and months-in-advance bookings.
Rachel Donaldson of Donaldson & Co. is a fellow creative entrepreneur growing her personal brand and service-based business. Before we worked together, her branding had been created quickly to look more official for clients, but it was Canva DIY and short-lived in alignment. As her skills and business evolved, the brand no longer reflected who she was or where she was going. She felt disconnected from her visuals and lacked motivation to market herself consistently because the brand didn’t feel true to her.
the challenge?
The biggest challenge was alignment and identity clarity. She was spending significant time trying to figure out what worked for her visually and strategically, without landing on a brand she felt confident showing up with. The disconnect made marketing feel heavy and slowed her outreach and pitching efforts.
my unique approach & solution
I led a full rebrand identity process grounded in deep listening, visual translation, and strategic creative direction. Even when her ideas felt hard to articulate, I translated her preferences and vision into a cohesive brand system that immediately resonated. The first mockup captured her vision so precisely it removed doubt and created instant clarity and excitement.
With a streamlined, supportive process and structured feedback flow, we built a brand she could fully own and run with — giving her the confidence to market herself consistently, pitch boldly, and scale her visibility. Since launching the rebrand, she has actively used the identity across her social media platforms and booked out months ahead through aligned, confident self-promotion.
client testimonial
"Christine and I recently worked together on a complete rebrand for my company with a whole new set of logos, colours, typography & graphics. She walked me through the process with ease, made the experience very collaborative and was extremely helpful the entire time. With her ability to take your visions and ideas and bring them to life, I highly recommend Christine for all your design and branding needs!"
Rachel Donaldson, Donaldson & Co.
Toronto, Ontario - Canada
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.