case study:
Cravin' kingston
Food box delivery, catering, kids cooking classes
Kingston, Ontario - Canada
From hours of DIY frustration to a professional, revenue-ready brand and website that increases sales by 40% and revneue up by 155% — all from a one-day vip design experience.
Selena Martin is a dedicated food industry entrepreneur, passionate about her craft and serving her local community and fellow artisans. Before working together, she had spent countless hours trying to design her logo and website on a free Canva account, struggling to convey her vision online. First impressions were inconsistent, her digital presence didn’t reflect her expertise, and the stress of DIY design was taking a toll on her mental health.
the challenge?
The main challenge was accessibility and efficiency: she needed a professional, functional brand and website but didn’t have the funds, time, or tech expertise to do it herself. Conveying her vision online had been excruciating, and her DIY attempts were holding her business back from revenue growth and community visibility.
my unique approach & solution
We provided a focused, hands-on brand identity and website design experience, delivering results in a single intensive session. By taking the stress off her and translating her vision into a professional, user-friendly digital presence, we created a website and brand that:
-
Establishes credibility and first impressions for her business
-
Supports revenue growth and online ordering
-
Builds a social media presence and community engagement
-
Provides a flexible, lasting platform she can grow with
The experience was fast, efficient, and stress-free — giving her the tools and confidence to focus on what she does best, while her business gains visibility and revenue immediately.
The results?
-
Website and brand live in 24 hours
-
Immediate community recognition and online ordering inquiries with ease
-
Stress relief and clarity as a business owner
-
A professional platform that will scale and adapt with her business so much so that she has come back for 2 VIP Design Days to evolve her website and continue to improve her customer's experience
client testimonial
"Christine is the professional you need to help your brand & business take off. She listens to your needs, wants and creates a plan to tackle these visions and make into reality. I am so happy with her professionalism and the overall result. Highly recommend."
Selena Martin, Cravin' Kingston
Kingston, Ontario - Canada
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.