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Pitch Perfect - Why Your Story Needs to Be Seen and Heard

Updated: Jan 12, 2021

In today’s episode, discover why your story truly matters to the world. Truly! And it always has. Jump on in and listen to how you can use your unique, beautiful story to get more eyes on you and your brand, fast. Christine and Jennifer (@shesnewsworthy) chat about why authenticity is a major player for your brand getting featured in the media, and how to pitch perfectly to actually get the media coverage you deserve. Plus, cultivating a strong mindset that can serve you from a TV segment to closing a sale is closer than you might have guessed.

Jennifer Singh is a former TV reporter turned PR Strategist, Media Coach and entrepreneur. She has more than 15 years of experience working in the Canadian media industry as a producer, writer, and reporter for CTV, Global, CP24 and the CBC. Jennifer founded She’s Newsworthy Media to help amplify the voices of women in the media because their expertise is underrepresented.

What to Listen For

  • Let your story shine. These key actions will get you out of imposter syndrome & comparison stat. (3:25)

  • Eeek. This might scare the crap out of you. What’s the right outlet for your story? (5:48)

  • Your story is not for everyone. 3 things you can include in your media pitch to ensure your story lands in the right hands. (8:25)

  • Do you have a fresh story? Inclusive marketing and allyship in media are hot right now but let’s not stop there. (11:39)

  • Under fire. The action we can take to ensure our media is representative, inclusive, and diverse. (14:55)


About this show:

As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!


Partial transcription provided from the episode. Note: Although the transcription is largely accurate, in some cases it is incomplete or inaccurate. It is posted as an aid to understanding the episode for those who may be hard of hearing or those looking for additional resources.

Storytelling is definitely an art! You’ve been featured in the Toronto Star and on Global News and CTV sharing your story and your clients as well with authenticity at the forefront.

With such big names under your belt, sometimes we feel like we’re not good enough or ask ourselves who would want to hear what I have to say.

How do we get out of that imposter syndrome and let our story shine?

You’ve said that “it's about telling your brand story in a way that deeply connects with viewers, listeners and readers.” How can we ensure a compelling story and how to figure out what media outlet (whether it is TV, radio, podcasting, etc.) is the best fit for our unique business?

Everyone has a story to share that’s unique to their experiences and circumstances. Something I’ve learned from you recently is to really hone in on that timeliness and urgency with news cycles.

How can we ensure that our story lands the majority of the time when we’re pitching? And the top 3 tips you must include in your pitch?

I want to shift gears a bit. Representation matters! Obviously inclusivity and diversity is not a trend. Allyship is a verb to be put into action and these all go beyond a hashtag. It’s here to stay and we all better get informed about this!

What is inclusive marketing and what’s the impact of not being able to see ourselves seen and heard?

What are 3 ways we can be better about sharing inclusive and newsworthy stories today?

What are you currently celebrating? What’s the #1 thing you want people to have fun with from this episode? What’s your bold legacy?Thank you so much for taking the time to join in on the fun on the BRAND PARTY Podcast.

Where can people find out more about you?



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