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How to Create Killer Visuals for your Brand

In today’s episode, learn why you shouldn’t add more junk in the world, visual junk that is. Should be obvious but ICYMI, quality visual communications will set your brand apart. Listen for a sneak peek of Amy’s 8 rules of visual communication. Plus, Christine and Amy (@killervisualstrategies) chat about how marketing and designing go hand-in-hand and how marketers and designers can work together more effectively. Plus, take notes on how you can take Amy’s lead to use your skills to give back to the world with a big impact!

Amy's agency, Killer Visual Strategies, has helped global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the United Nations, and more to visually tell stories that get people to take notice and most importantly take action, with over $5 million in services to nonprofits. She went from producing the world's worst infographic ever created to scaling her agency, Killer Infographics, to a multi-million dollar industry leader before being acquired by one of the top branding insights and research firms in the world. Amy’s mission is to empower brands to deliver game-changing experiences through impactful storytelling and killer visuals.

What to Listen For:

  • The numbers don’t lie. Brands that focus on their visual content first grow their revenue this much faster than those that don’t. (6:01)

  • Follow the yellow-brick road. How you can build a portfolio to work with big brands like Microsoft, Boeing, Adobe, Nikon, Starbucks, the United Nations. (10:41)

  • Invest in the world and you will invest in your team and your company. Find out how the decision to live their values helped Killer Visual Strategies deliver over $5 million in services to nonprofits. (17:08)

  • You’ve created your killer graphics! Now what? Test with this 3-part no-fail hack to increase your conversions. (26:15)

Resources From This Episode:

Like what you've heard?

Check In With Christine & Amy

🎧 Thanks for listening! About this show:

As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!


Partial transcription provided from the episode. Note: Although the transcription is largely accurate, in some cases it is incomplete or inaccurate. It is posted as an aid to understanding the episode for those who may be hard of hearing or those looking for additional resources. How does 'Brand Party' resonate with you?

What would you say to those who feel overwhelmed by their branding and design challenges?

What's your journey been like and what are some lessons you've learned from going from the world's worst infographic ever to Killer Infographics that tells a story and makes millions? How did you come to work with brands like Adobe, Starbucks, the UN and more?

Congratulations and thank you! At the time of this recording, you’ve provided over $5M in services to nonprofits. So often, as business owners, we’re unsure how we can make an impact or give back large amounts while still paying our bills. What are 3 ways we can incorporate an impactful way to give back into our business model? It’s undeniable that visual content is here to stay. And brands that can master visual communication best practices will be able to engage their audiences on an unprecedented level as you’ve said so well on your website.

There are so many touch points within our brand and business that sometimes we don’t even realize but also acknowledging we have 7 seconds to make a good first impression with attention spans getting shorter by the day.

How can we boost engagement with our visual communications?

7 in 10 consumers (72%) will only engage with content that’s personalized for them.

There can be a lot of imposter syndrome and second guessing when creating content for our audience sometimes but how can you identify the fundamentals to visual communications?

Once we’ve created these pieces of content to support our marketing and branding strategy, what are 3 ways we can test to ensure we’re sharing an impactful story? Perhaps you can share more also about your story arch structure.

I've got a few rapid questions for you. Are you ready?

What are you currently celebrating? What’s the #1 thing you want people to have fun with from this episode? What’s your bold legacy? Thank you so much Amy for taking the time to join in on the fun on the BRAND PARTY Podcast.

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