case study:
Miriam buttu
Leadership coaching and speaker
Toronto, Canada
www.miriambuttu.com
A brand evolution that brought her many passions, offerings, and experiences together so she could confidently show up as the fullest version of herself.
Miriam Buttu is a leadership coach and facilitator who creates transformative experiences through coaching, retreats, and intimate dinners. As her business evolved over the last few years, she needed a brand and website that brought her diverse offerings together into one cohesive experience while reflecting her personal values, credibility, and unique approach.
the challenge?
As her business grew, so did the mental load of marketing it. Every social post became an exercise in second-guessing, leaving her stuck in decision fatigue and often avoiding posting altogether. Her website no longer represented the breadth of her work, making it difficult to confidently communicate her services, attract the right clients, and create momentum for new launches.
my unique approach & solution
Rather than simply designing a new visual identity, we created a practical brand ecosystem she could rely on every day. Through a strategic rebrand, a focused VIP Design Day, an updated website, and LinkedIn collateral refresh, I simplified complex decisions into intuitive tools that felt natural to use (not rigid or overly prescriptive). The goal wasn't just beautiful design, it was reducing the friction that kept her from showing up authentically and consistently.
The results?
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Replaced decision fatigue with a cohesive brand toolkit she could confidently use across her website, LinkedIn, and social media.
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Created a website that unified her coaching, retreats, and signature experiences into one credible, professional online home that her clients can book her on repeat.
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Built flexible design assets that eliminated the need to constantly rethink every post, making content creation faster and far less mentally taxing.
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Delivered a collaborative process that removed the pressure of "getting it right," making creative decisions feel natural instead of overwhelming.
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Completed the rebrand, website, and supporting collateral to give her the clarity and momentum to confidently launch and continue evolving her business that she can grow and scale with confidence.
client testimonial
"I’ve honestly worked with a lot of designers over the last few years and the process with Christine was by far the easiest! She was flexible and worked with me on tight timelines."
Miriam Buttu
Toronto, Ontario - Canada
LET's work together!
I help purpose-driven businesses and organizations turn their ideas, impact, and expertise into bold brand identities and high-converting websites through focused, strategy-led design intensives and VIP Design Days.
If this feels aligned, I’d love to explore what magic we could create together.